<button
 class="buy-button snipcart-add-item btn-lg btn-primary"
 data-item-id="{{ product.identifier }}"
 data-item-name="{{ product.name }}"
 data-item-price="{{ product.price }}"
 data-item-image="{{ product.image }}"
 data-item-url="{{site.url}}{{site.baseurl}}{{ page.url }}"
 data-item-description="{{ product.content | remove: '<p>' | remove: '</p>' }}">
 Add to cart (${{ product.price }})
</button>